Google Analytics and Tag Manager

Google Analytics and Tag Manager


Collect & analyse data about your website’s visitors, digital marketing promotions that are getting more traction and more with Google Analytics.


  • Practical approach to Google Analytics
  • Master Google Analytics from implementation, interface dashboard explanation, different report analysis, to data interpretation.
  • Guidance on how to build an effective measurement plan
  • Get guidance on how to build an effective measurement plan.
  • Incorporate both web and mobile app analytics
  • Learn to incorporate both web and mobile app analytics.


  • Use Google Analytics for capturing visitor’s engagement on your websites or mobile apps.
  • Measure website’s or mobile app’s performance and visitor’s behaviour.
  • Use Google Analytics reports to create strategies to improve traffic and visibility on your website or mobile app.


Introduction to Web Analytics

  • Need for Website Analytics
  • Important parameters to track
  • Introduction to Cookies for data collection

Overview of Google Analytics

  • What is Google Analytics
  • The account structure
  • Main features and limitations of GA
  • Metrics & Dimensions

Deep Dive into Google Analytics Platform

  • How data is collected
  • How Data is Configured and Processed
  • How Reports are generated

Things to do before implementing GA

  • Define your business objectives
  • Create a measurement plan

Implementing Google Analytics on your site

  • Setting up GA account
  • Setting up Property and Views
  • Installing Tracking Code on your site
  • Setting up Goals
  • Setting up filters
  • Integrating with AdWords and Google Webmaster Tool
  • Setting up and Measuring campaigns using URL builder

Reporting Interface

  • Using Reporting Interface

Using Google Analytics Reports

  • Audience reports
  • Acquisition reports
  • Behaviour reports
  • Conversions
  • Creating Custom reports
  • Intelligence Events
  • Real Time Reports

Ecommerce Analytics

  • Setting up ecommerce tracking
  • Understanding customer behaviour on your site
  • Analysing shopping behaviour on the site

Google Tag manager

  • Introduction to Google Tag Manager
  • Setting up Google Tag Manager
  • Collecting data using Tag Manager
  • Using tags for remarketing

Google Analytics for Mobile Apps

  • Introduction to mobile app analytics
  • Measuring user acquisition
  • Measuring user behaviour
  • Optimizing app usage and revenue


  • Learn to incorporate both web and mobile app analytics.
  • Practice through simulated exercises.
  • Get guidance on how to build an effective measurement plan.
  • Learn to link with AdWords and Webmaster Tools.
  • Master advanced skills like how to use Google Tag Manager with Google Analytics.
  • Leverage the best practices for collecting actionable data.
  • Get ready for Google Analytics Certification by Google.


  • Product & Brand Managers
  • Web analysts
  • SEO specialists
  • Start-Ups & Entrepreneurs


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