Google Analytics and Tag Manager
INTRODUCTION
Collect & analyse data about your website’s visitors, digital marketing promotions that are getting more traction and more with Google Analytics.
PROGRAM HIGHLIGHTS
- Practical approach to Google Analytics
- Master Google Analytics from implementation, interface dashboard explanation, different report analysis, to data interpretation.
- Guidance on how to build an effective measurement plan
- Get guidance on how to build an effective measurement plan.
- Incorporate both web and mobile app analytics
- Learn to incorporate both web and mobile app analytics.
COURSE OUTCOME
- Use Google Analytics for capturing visitor’s engagement on your websites or mobile apps.
- Measure website’s or mobile app’s performance and visitor’s behaviour.
- Use Google Analytics reports to create strategies to improve traffic and visibility on your website or mobile app.
CONTENT
Introduction to Web Analytics
- Need for Website Analytics
- Important parameters to track
- Introduction to Cookies for data collection
Overview of Google Analytics
- What is Google Analytics
- The account structure
- Main features and limitations of GA
- Metrics & Dimensions
Deep Dive into Google Analytics Platform
- How data is collected
- How Data is Configured and Processed
- How Reports are generated
Things to do before implementing GA
- Define your business objectives
- Create a measurement plan
Implementing Google Analytics on your site
- Setting up GA account
- Setting up Property and Views
- Installing Tracking Code on your site
- Setting up Goals
- Setting up filters
- Integrating with AdWords and Google Webmaster Tool
- Setting up and Measuring campaigns using URL builder
Reporting Interface
- Using Reporting Interface
Using Google Analytics Reports
- Audience reports
- Acquisition reports
- Behaviour reports
- Conversions
- Creating Custom reports
- Intelligence Events
- Real Time Reports
Ecommerce Analytics
- Setting up ecommerce tracking
- Understanding customer behaviour on your site
- Analysing shopping behaviour on the site
Google Tag manager
- Introduction to Google Tag Manager
- Setting up Google Tag Manager
- Collecting data using Tag Manager
- Using tags for remarketing
Google Analytics for Mobile Apps
- Introduction to mobile app analytics
- Measuring user acquisition
- Measuring user behaviour
- Optimizing app usage and revenue
BENEFITS
- Learn to incorporate both web and mobile app analytics.
- Practice through simulated exercises.
- Get guidance on how to build an effective measurement plan.
- Learn to link with AdWords and Webmaster Tools.
- Master advanced skills like how to use Google Tag Manager with Google Analytics.
- Leverage the best practices for collecting actionable data.
- Get ready for Google Analytics Certification by Google.
WHY SHOULD ATTEND
- Product & Brand Managers
- Web analysts
- SEO specialists
- Start-Ups & Entrepreneurs
Fee
